The Holiday Rush Is Coming — Get Your Listings Ready
Shoppers start deciding in November. Make sure your business looks ready before they look at you.
The holidays are the biggest buying season of the year, and most of the decisions get made on a phone, late at night, by someone who's never heard of your business.
Before a single dollar gets spent, that shopper checks your Google profile, your hours, your photos, and your reviews. If any of it looks stale, they move on. The fix takes an afternoon. The window is closing.
Update your holiday hours now
Nothing loses a holiday customer faster than driving to a store Google said was open. Set your special holiday hours on your Google Business Profile today — Thanksgiving week, Christmas Eve, New Year's Day. It takes five minutes and it prevents the worst kind of review: "drove all the way there and they were closed."
Show the season
Swap in a few seasonal photos. The decorated storefront. The holiday menu. The gift-worthy product on the shelf. Customers buy what they can see, and right now they want to see holiday. Your competitors' profiles are showing last summer's photos. Yours doesn't have to.
Post like it's the season
Run one holiday offer or event. A "holiday gift card special" or a December booking window gives people a reason to act now.
Answer reviews a little faster. Holiday shoppers read reviews more than anyone. A business that replies looks alive; one that doesn't looks closed.
Stock the answers. "Are you open Christmas Eve?" "Do you do gift cards?" Put the answers in your Google Q&A and on your website before people have to ask.
The businesses that win the holidays aren't the ones with the biggest ad budgets. They're the ones that looked open, ready, and trustworthy when the shopper was deciding.
Get your business in front of Collin County holiday shoppers: claim your free listing at collinlocal.com and walk into the season already visible.